It’s hard to see Google’s latest massive $200 price cut on its new flagship smartphones – equivalent to more than 30% off a 64GB Pixel 3 – as anything but an admission that it priced its latest generation Pixels too high when they launched less than 2 months ago.

Pixel 3

Pixel 3 on $200 Discount by Google Offers

The smaller 5.5-inch Pixel 3 normally starts at $799 for 64GB of storage, while the larger 6.3-inch Pixel 3 XL normally starts at $899 for the same storage capacity and the exact same technical specifications – the only difference between the two Google devices is just their screen size.

The $200 “holiday offer from Google One“, which runs until December 19 and applies to any of the new Pixel-3 (small or large), was sent to subscribers of Google’s cloud storage service (Google One).

Why Google Pixel 3 is still not a good value for money

“As a valued Google One member, you can save $200 on the new Pixel 3 until 12/19/18,” reads the Google One offer that I received Wednesday morning. “With a brilliant camera and all-day battery, it’s a great gift for someone special (including yourself).”

Google One’s offer goes above and beyond any promotions, rebates and deals that the Silicon Valley company has done so far, including during the heavily discounted Black Friday and Cyber Monday weeks.

Google’s Black Friday deals offered a $150 and $200 discount on the Pixel 3 and the Pixel 3XL, respectively, bringing them down to $650 and $700. With the latest rebate, the Pixel 3 now starts at $600, while the price of the Pixel 3XL is back to its Black Friday price, starting at $700.

However, you could get up to $400 off when you trade in a device which was similar to Verizon’s own promotion for the Google smartphones but with a big caveat: You need to switch to Verizon and sign up for a 2-year contract.

It’s just a plain and simple $200 off any Pixel 3.

Which makes the Pixel 3XL at the same price than last year’s Pixel 2XL that Google is still selling on its website.

Atherton Research’s Take

Google’s decision to heavily discount its new flagship smartphones is a terrible blow to its most fervent supporters who were first at buying the Pixel 3 mid-October despite its outdated design and excessive price, especially when compared to rival Android devices from Samsung (Galaxy S9), Huawei (P20 and Mate 20 Pro) or OnePlus (6 and 6T) now available at T-Mobile stores.

But the main problem for the Mountain View-based search giant is that, just like its predecessor, the Pixel 3 doesn’t sell well, even after Verizon’s huge $400 Black Friday discount last month.

Why the OnePlus 6T is a much better value than the Google Pixel 3XL

Now, the key question for the die-hard fans that didn’t jump yet on the Pixel 3 bandwagon is, is it the right time to buy?

And the quick answer is, no. The OnePlus 6T with 128GB of storage offers the same pure Android experience and better hardware specs for just $550, which is a whopping $250 cheaper than the already heavily discounted Google Pixel 3XL with a similar storage capacity.

See Also: Oneplus 7 Specs| Pricing | Release Date and More you to know

Finally, by setting this unfortunate precedent, Google just killed any hope to sell the Pixel 3 at a higher price until the release of the device’s next-generation, in a year from now. A decision that will probably cost the tech giant millions of dollars in additional losses.

Jean Baptiste “JB” Su is Vice-President and Principal Analyst at Atherton Research, a global technology consulting and intelligence firm advising clients plan, build and deliver successful go-to-market strategies. You can follow him on LinkedIn ( or Read More …


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