Machinima Hits Millions of Subscribers – Nearly every video on Machinima’s popular YouTube channel has seemingly been deleted following its sale to Fullscreen Media earlier this week.
Machinima, one of YouTube’s biggest and Top channels
The channel currently has 18 videos listed on its channel, although most of those videos don’t actually play. Those videos are official Machinima productions, not independent uploads from creators who worked under the company’s multi-channel network Machinima Creators banner.
A report from TubeFilter states that Fullscreen’s acquisition “will result in the layoff of Machinima employees — with some joining other units within WarnerMedia and Otter — though it is unclear how many staffers these cuts will ultimately impact.”
Following the acquisition earlier this week, a Fullscreen representative told The Verge that it wasn’t commenting at the time, it did say that “both Fullscreen and Otter Media [Fullscreen’s parent company] have a lot of great stuff coming down the pipeline over the next few months.” They did not offer any information at the time about whether Machinima’s videos will remain on the channel.
A representative for Otter Media told The Verge that they are “focus(ed) on creating new content with the Machinima team, which will be distribute(d) on new channels to be announce(d) in the coming months.”
“In the meantime the Machinima network of creator channels continues to showcase the talents of the network,” the representative said. “As part of this focus on new content, we have pivoted from distributing content on a handful of legacy operated channels.”
Otter Media really just went and deleted Machinima, Happy Hour, Respawn, Realm, Prime, Inside Gaming, ETC, everything. Jesus H, what a massive kick in the dick to everyone that ever contributed to those brands. pic.twitter.com/btem0WhAys
— Jeremy Azevedo (@Dangersharkz) January 19, 2019
Machinima Channel – YouTube creators
YouTube creators and users noticed the main channel’s barren presence on Friday afternoon. Mac hinima, which was found(ed) in 2000 and launch its official YouTube channel in 2006, mass more than 12 million subscribers over the past decade. Machinima operated multiple businesses alongside its main YouTube channel, including Machinima Creators. Although the company’s future has been rocky since 2016, when it was acquire(d) by Warner Bros., it wasn’t until this week that creators were blindside(d) by the news that Fullscreen Media, one of the most popular YouTube-adjacent companies, had acquired Mac-hinima.
The only heads up many Machinima Creators received from the company came from an email sent by Fullscreen’s general manager, Beau Bryant. The letter, which was uploaded to Twitter via many Machinima Creators, states that Fullscreen’s team is “going to great lengths ‘behind-the-scenes’ to ensure a smooth and efficient transition.”
“It almost feels like it isn’t real,” Hull >>>. “Other than the email I got this morning and other creators talking about it, there’s been no communication. It’s really weird.”
While Hull is moving over to Fullscreen, other creators’ futures aren’t as clear. Minecraft YouTube creator Tyler ‘Logdotzip’ Pappas and fighting game creator Maximilian ‘Dood’ Christiansen were by Machini ma following content ID claims on their older videos, according to TubeFilter. This means to go through YouTube to remonetize their channel and earn AdSense revenue. The process can take months, but in wake of similar situations at companies like Defy Media — another multi-channel network that went under, leaving creators unsure of their future — YouTube has been making a better effort to help creators ensure they can continue to earn ad revenue.
Machinima Channel Our main Hit
“Our main channel has been monetized once again,” Pappas tweeted one week after being drop. “We are still awaiting monetization on our other two channels, but that should be sorted in the next couple of hours. I want to thank everyone who reached out to help or showed their support.”
Our main channel has been monetized once again. We are still awaiting monetization on our other two channels, but that should be sorted in the next couple hours. I want to thank everyone who reached out to help or showed their support. You are all amazing 💙
— Tyler Pappas ʃ Logdotzip (@Logdotzip) January 16, 2019
On Twitter, the community is just as in the dark about the situation as ever. Creators who used to work with Machinima but have since moved on have expressed their sympathy for others still trying to figure out what’s happening. Machinima represented YouTube’s early promise for creators, and its disappearance is a final farewell to a bygone era.
I echo everything my friends & former @Machinima employees have said about this shitty situation. Can't say I'm surprised by it though. 'Twas truly a blessing to work with so many talented people who have moved on to better things. #RIPMachinima pic.twitter.com/RCYNfzHxET
— Scott Fisher (@Aplfisher) January 19, 2019
“I echo everything my friends & former Machinima employees have said about this shitty situation,” Twitch streamer Scott Fisher tweets. “Can’t say I’m surprise by it though. ‘Twas truly a blessing to work with so many talented people who have moved on to better things.” Via
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