As another criteria, we decided that the blogs must be active (new posts being added) with a DA score of at least 50. Here goes!
Our Top SEO News Websites of 2018:
Best SEO Blogs: Top 5
This blog is worth following for the Whiteboard Friday posts alone, both for the information provided in a clear and quirky way and for the evolution of Rand Fishkin’s mustache.
The most recent Whiteboard Friday topic, as of the time of our writing this post, was “The #1 Reason Paid Ads (On Search, Social, and Display) Fail,” where Rand pinpoints unproductive cycles that brands get themselves into. He then recommends solutions.
Posts also appear from other experts on this blog, such as Dr. Peter J. Meyers’ recent post titled “Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?” This post details ways in which Google is increasingly “building in-search experiences, from answer boxes to custom portals, and rerouting paths back to their own garden.”
Posts in this blog are detailed and well-researched, yet always presented in a down-to-earth way. It’s impossible to imagine a collection of SEO blogs without this one at or near the top.
This blog is particularly well known for providing insights into Google (and other search engine) updates, as well as providing industry trends that bloggers document and explain exceptionally well. Tactics are often recommended to help readers create successful SEO campaigns.
The name most commonly associated with this site is Danny Sullivan, who co-founded Third Door Media, a company that publishes Search Engine Land and other digital marketing blogs.
He retired from Third Door Media in June 2017 and joined forces with Google in October 2017 to “serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends upon Google for answers.”
As a sample of what this site publishes, here is the newest post as of the writing of our post: “Google releases Mobile Scorecard & Impact Calculator tools to illustrate the importance of mobile page speed.”
This is a good example of a digital marketing blog on our list that’s much broader than “just” an SEO blog, but it contains plenty of valuable SEO-related information.
A recent post, for instance, consists of a video that defines Google’s featured snippet box, and why this “position zero” placing is so coveted (because it’s getting an increasingly larger amount of the clicks!).
The blog also contains an in-depth, step-by-step post about how to rank well on YouTube.com, and this post shares how Brian Dean, founder of Backlinko, benefited from a top-ranking video on YouTube.
Dean calls YouTube “one of the biggest drivers of leads and sales,” with 15 percent of his new email subscribers saying they found him that way.
Note that HubSpot.com separates its blog content into three separate blogs on the site: marketing, sales and customer success. We’re focusing on the marketing one.
No, content marketing does not = SEO, so Content Marketing Institute’s content is not an SEO blog, per se. But, this site offers so much valuable information that we decided to include it in our list; and, yes. Some posts are definitely about SEO, such as this one: SEO Marketing Strategy: Tips for Success in 2018.
This post begins with a statement that few if any SEOs would dispute: “Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.” This entire post is a worth a careful read.
And, what SEO wouldn’t want to know the information contained in this post (5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs)? None we know!
Here is the short answer about the types of link-attracting content, with the post containing significantly more insights:
- Data/research: 70%
- Videos: 66%
- Infographics: 61%
- Whitepapers: 60%
- Webinars: 56%
This blog, as the title indicates, focuses on various aspects of writing copy; this includes but is not limited to SEO. In fact, some posts don’t necessarily deal with digital marketing at all.
One recent post that may be of interest is titled “Do Content Writers Really Need to Think about SEO?” with the opening image being a quote from the writer of the piece, Sonia Simone. She says, “A part of smart SEO is knowing when to ignore Google.”
True enough, but when is that the case? In response, she lists multiple SEO myths related to content and tries to clear them up so that people can benefit from the best of SEO without needing to deal with the dregs. This SEO-focused blog post is clearly not one for advanced SEOs.
Rather, it is better for people who see their main profession as a writer but who need to have relevant SEO skills to give their online content the best shot of being seen by their target audiences.
Best SEO Blogs: 6-10
Are you wondering if keywords will be crucial to SEO in 2018? This is the kind of post that SearchEngineWatch.com publishes. And, rather than the answer simply being “it depends,” it’s more along the lines of the answer falling somewhere between “yes” and “no,” depending upon multiple factors.
Posts at this blog are readable and informative, sharing news about Google, SEO trends and more. The tone is authoritative yet friendly.
For people new to SEO, they offer resources such as “Technical SEO Checklist: a Webmaster’s Guide to On-Page Optimization.” This site is well organized, making it easy for site visitors to find content on the digital marketing topic of choice.
It’s extraordinarily in-depth, too, a result of having been around since 1997, originally as an extension of “A Webmaster’s Guide to Search Engines.”
This blog, like other top-quality SEO blogs, typically includes behavioral data and other metrics to tell stories that are statistically well-founded.
This site has been around since 1997, evolving as the world of digital marketing has. You can find a nice timeline of that evolution here. The newest post is titled “How New Technologies Will Affect Your Marketing Strategy,” and here is part of their overview:
“2018 will be the year that emerging technologies will come closer to our everyday lives. As we’re leaving behind their initial test phase, it’s time to explore how they can benefit us on a daily basis.
“Marketers are now asked to find the best use cases for their brands to benefit from this shift, helping consumers make the most of technology.” Topics covered include:
- augmented reality (AR)
- virtual reality (VR)
- artificial intelligence (AI) and bots
- blockchain and cryptocurrency
As an example of an SEO-focused post, here is one from December 2017: “TechSEO Boost: The Key Trends in Technical SEO Today.” This post provides a good summary from TechSEO Boost, held in Boston, featuring speakers from Airbnb, Google, Moz and more.
Google blogs have an enormous advantage over any other SEO blog because, not only can they go directly to the source, in most practical ways, they ARE the source. So, at this blog, you can find the latest information that Google is willing to release, such as “Using Page Speed in Mobile Search Ranking.”
Whenever you read SEO blogs on other domains, they will likely be linking to and quoting from this blog whenever something new is published.
The downside to this blog is that Google isn’t always willing to publish the answers to all the questions SEOs have. To find them, you’ll have to read other blogs that read between the lines of what Google representatives are saying and that publish data that illuminates the effects, say, of a new algorithm change or that tries to determine is new ranking factors are taking effect when Google isn’t being clear about what’s going on.
The comments on posts in this blog are often worth reading, even if just to see what other SEO professionals are thinking.
The blog is known as The Daily Egg, labeled the “content machine for Crazy Egg, the heatmap software that helps you visualize your visitors.” Resources provided are promised to be “hard-boiled.”
The most recent post is titled “A Simple Guide to Understanding and Creating a Website Conversion Funnel,” crucial information for successful SEOs to know. After all, you need to know what to do with all the traffic that you’ll gain by successfully optimizing your site.
This post starts from step one, describing the elements of a conversion funnel, then moving on to recommending steps for mapping out your funnel and using analytics to monitor effectiveness.
Another post of interest could be this one: “9 Ways to Use Heatmaps to Improve Your SEO.” Ways listed include to determine the ideal length of your content and its structure, to improve internal links, and to boost conversions. Each of the methodologies are described in excellent detail.
Crazy Egg (meaning, the testing platform) was created in 2006 by Hiten Shah and Neil Patel.
This blog is one with a self-described focus of “analytics, marketing and testing.” And the beauty of this blog is that, when an idea is presented, you can count on it having lots of data to back it up.
So, for example, let’s say we saw this title on another blog, one we didn’t know much about yet: “Want More Traffic? Deindex Your Pages. Here’s Why.” Our first instinct would be that it could be linkbait, a counterintuitive title intended just to make us click.
In that post on that unknown blog, we’d expect to walk away from that post without reading anything beyond the obvious. But, when the post is on Kissmetrics, we think “Hmmm.” And then we read the post.
On another subject: any time in-depth posts are published that contain analytics data, it can seem intimidating to people who aren’t experienced digital marketing professionals. But, this blog also has content for people who are still learning, such as this post: The 5 SEO Basics You Need to Master (No Technical Experience Required).
Best SEO Blogs: 11-15
This is another pillar publication of the SEO world, one that provides in-depth guides on a wide range of digital marketing topics—and, if you’ve ever had an SEO client (ever!), this post will definitely resonate: “How Long Does SEO Take?” The short answer, of course, is “It depends.”
The blogger then goes on to describe how “There are three specific criteria that play a significant role on how long your SEO will take: competition, inbound links, and content,” and then breaks down these components in step-by-step detail.
You can also gain from-the-horse’s-mouth insights from Google, such as in this recent post, “Google’s John Mueller Reveals How Often a Site is Re-indexed in Search.” You can read the entire post, which isn’t that long, for Mueller’s answer (which is a version of “it depends”). Owned by CEO Jenise Uehara Henrikson, posts at Search Engine Journal are a mixture of in-house-generated content and freelance posts from other experts.
This blog is increasingly focusing on tactical posts, ones with solid how-to information, such as this one: “How to Build a Powerful Keyword List for a Thematic PPC Campaign.” And, relevant to our post, this blog includes a post about technical SEO that provides this list of places to monitor for ongoing education:
- Google Webmaster Central Blog
- Google Research Blog
- Google’s Blog
- Bing Search Blog
- Moz’s Blog
- Search Engine Round Table
- Search Engine Journal
- The SEM Post
- SEMrush Blog
- Search Engine Land
- SEO Skeptic by Aaron Bradley
- SEO by the Sea by Bill Slawski
- Deep Crawl’s Webmaster Hangout Notes
- Merkle’s Digital Marketing Reports
(And, yes. We agree that this list would have been more helpful if links were provided. In that same post, a list of YouTube.com web development channels are also missing hyperlinks.)
Some of the posts, of course, share how to use SEMrush tools to their fullest, but this blog does a really good job of providing promotional information while not going overboard.
We took a second look before including this on our list, only because some of the posts are clearly intend(ed) to get you to use Yoast plugins, and we didn’t want to include overly commercial blogs. But then there are posts like “The Ultimate Guide to Site Structure” that clearly qualify this blog to be on the list.
As SEOs, we often talk about site structure and its importance, but we don’t often sit down and detail exactly what that means, and this post does an excellent job of that detailing. Another post that deserves attention is “eCommerce SEO: 27 Tips for a Better Online Shop,” where people new to the adventure of eCommerce can get a high-level look at multiple areas of importance.
Site visitors won’t find all the answers in this post, but it should give them an “aha” moment whenever something has been overlook(ed), from SSL certificates to out of stock concerns.
Although you might expect a blog found at Ahrefs.com to focus on gaining backlinks to your site, given that they offer one of the largest databases of backlinks, this is a broader SEO blog than that. Having said that, one of the more intriguing pieces of business intel found on their site is this one: “What’s the Cost of Buying Links in 2018? I Reached Out to 630 Blogs to Find Out.”
The short answer is $352.92. But, it’s worth reading the entire post to get more detailed information. Here are the overall findings:
- Sell links: 54
- Don’t sell links: 38
- No response: 338
- Bounces: 20
Out of the 54 sites that admitted they sell links, 22 of them were from the travel industry.
Here is another blog post worth reading: “Best Free Chrome Extensions for SEOs (As Voted-for by the SEO Community).”
If you’re optimizing a website in 2018, content is crucial, as is getting that content in front of the right people. To help with that, this site created “Content Trends 2018: BuzzSumo Research Report.” This link will take you to a summary of the key highlights of the report; while there, you can click to access the entire report without needing to provide an email address or other personal information.
The first highlight reads that, “Base(d) on a sample of 100 million posts published in 2017, social sharing of content has been cut in half since 2015.”
Why this drop? It’s due, the post says, “to increased competition, a rise in private sharing and Facebook algorithm changes.” If this information interests you, definitely read the entire post.
Not surprisingly, some of the content highlights BuzzSumo products, such as this post: “6 Ways To Improve Your Content By Researching Customer Questions.” It still, though, provides quality insights and goes well beyond a thinly disguised “Hey. Buy my stuff.”
Best SEO Blogs: 16-20
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