What’s New for us here? SEO-BLOG to Ask Yoast Google Ads and organic rankings management and how it works on the go.

It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well.

This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something like that? Here is more for you to understand this page more;

Ask Yoast Google Ads and organic rankings

What is Google Adsense?

Ask Yoast google adsThis is an affiliate program from Google to any online content marketer. Today Millions of Google Users makes use of Google Affiliate Ads to generate income from their online portal.

Truth is, investing in Google Ads won’t directly affect your organic rankings. But that doesn’t mean it’s just a coincidence if you notice your organic rankings and/or traffic improve afterward. So, what’s going on then? What’s the correlation here?

Mathias was wondering the same thing, and sent us this question:

Since we started paying Google Ads [AdWords] for main keywords, we’ve also doubled organic traffic, mostly with related other keywords (and sites). Does advertising with Google Ads [AdWords] affect organic SERPs? Or do you see any indication for a correlation between paid and organic traffic?

What’s organic traffic?

Traffic from Search engines like Google.com, yahoo.com, Bing.com and more is an organic Traffic

Watch the video or read the transcript further down the page for my answer!

Ask Yoast Google Ads and organic rankings

“This is a much-debated topic in the SEO world. The thing is, that as your overall site engagement increases, your site usually does better in search as well. It doesn’t matter whether that increase in site engagement comes from Ads [AdWords] traffic, Facebook traffic, or anywhere else. If you get more traffic to your site, more people search for your brand, and are talking about you online, you will do better in the search. It’s that simple.

So, it doesn’t relate directly to you paying for Ads [AdWords], it relates to you having more website traffic overall, and to people talking more about your brand. It works like that. And yes, that makes it worth even more, I guess. Good luck.”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Do you have an SEO-related question? A pressing SEO dilemma to which you can’t find the answer? Send an email to ask@yoast.com, and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: you may want to check our blog and knowledge base first, the answer to your question could already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, please contact us through our support page.

Read more:

Who is an effective Blogger?

Blogging for Cash from your PC

Affiliate Marketing Masterplan

SEO basics: What does Google do?

Top Keywords search Mistakes you should Avoid

Keyword Finder and Analyser

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